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Stay on the cutting edge of social media with White Papers, Case Studies and other analysis from Webfluenz.


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How To Use Humour To Make Your Content Go Viral : A Case Study
How To Use Humour To Make Your Content Go Viral : A Case Study
3 key aspects to ensure your content gets shared and drives engagement with customers.
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The Business of the Royal Birth : A Qualitative Exploration
The Business of the Royal Birth : A Qualitative Exploration
Analyzes the points of view put forward on social media around the economic impact of the royal birth on the British economy and worldwide business.
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Do Celebrities Help A Cause? : A Case Study
What social media tells you about attracting more global tourists: A Case Study
Understanding the impact of Angelina Jolie's preventive surgery on social media conversations around cancer and mastectomy.
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What social media tells you about attracting more global tourists: A Case Study
What social media tells you about attracting more global tourists: A Case Study
Key insights from social media conversations to help the tourism industry take strategic decisions to attract more global tourists, and promote popular destinations and tourist attractions.
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Ben & Jerry’s - A Brand Gone Social : A Case Study
Ben & Jerry’s - A Brand Gone Social : A Case Study
An analysis of what Ben & Jerry’s is doing on Social Media to build strong relationships and drive immense consumer engagement, making it one of the top social brands of today.
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New Year Resolutions 2013: An Infographic
New Year Resolutions 2013: An Infographic
An infographic highlighting top themes emerging as New Year Resolutions for 2013 among Social Media Users
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Teen Idolization on Social Media: A Case Study
Teen Idolization on Social Media: A Case Study
An analysis of who social media consumers most want to meet, to determine if notions of idolization play out in online conversations
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What Social Media Has To Say About #CallMeOldFashioned: A Hashtag Analysis
What Social Media Has To Say About #CallMeOldFashioned: A Hashtag Analysis
An analysis of conversations around this trending hashtag to identify the top themes most closely associated with being old fashioned.
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Social Media Explorations on Ramadan: A Qualitative Analysis
Ramadan
An analysis of the chatter in Indonesia and Malaysia to understand the mindset, topical drivers and challenges associated with the month of Ramadan, as expressed on social media
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DirecTV & Viacom's Public Standoff: Consumer Response Analysis
DirecTV & Viacom's Public Standoff
An analysis of the social media outrage that ensued when DirecTV and Viacom's internal dispute denied consumers viewership of their favorite channels.
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Pepsi 'Live for now': Campaign Analysis
A review of Pepsi's campaign performance three months after its launch, evaluating it against the action points outlined in our May blog post on the launch
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Flipkart vs. Forbes: A Case Study
A review of an unexpected shift in consumer sentiment on social media following publication of Forbes’ article on Flipkart, highlighting the unpredictability of such a free environment and the importance of social media monitoring
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U.S. Presidential Elections: Buzz Analysis Of Obama vs. Romney
What worked and what didn't: Insight into the biggest buzz drivers for Romney and Obama in the lead up to the 2012 election, based on social media chatter from the past seven months
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U.S. Presidential Elections : Dropout Analysis
A compilation of the analysis on the US Presidential Elections 2012, focusing on the candidates who dropped out and the social media conversations preceding their exit
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